Great articles and advertisements follow a set of communication rules and here's a tip for you. Integrate this into your Pitt County Women's Journal articles for more effective communication with your market.

Client Frame Of Reference (CFOR) is a marketing concept that involves understanding what is important to your customers. This is what they want to read and learn about.

For example, your business power washes homes. Your machinery uses super-hydraulic
technology to spray water at certain pounds per square inch levels that would impress any engineer. You do an article on the "space-aged" engineering involved in your process and the net results: no leads.

You change your article using CFOR. Now you write about how power washing will make their old home look new, impress their neighbors and friends and cost a whole lot less than a do-it-yourself approach. You net 5 new customers.

Professionals in highly-technical or complicated fields (law, medicine, real estate) often forget this important CFOR concept and overwhelm the reader with too much information.

Use CFOR in your next article in the Pitt County Women's Journal and see the difference in your results!