There are many ways to answer that question and your best bet is to get with a marketing consultant and review your business plan and sales goals. Cutting back on advertising is often necessary because cash is tight, but to eliminate advertising can sign the death warrant for your business.

Instead, try working smarter.

  • If a large majority of the customers who first contact you are women, then you need to be in the Pitt County Women's Journal.
  • If the audience you want to reach is working families
    not students, then you need to be in the Women's Journal.
  • If you want to showcase your skills and expertise and have your article appear in a special section instead of lost with the pizza coupons, then you need to be in the Women's Journal.
  • If you want to stretch your dollars by getting free exposure on the internet, then you need to be in the Women's Journal.
So, the answer is you can cut back on your total advertising dollars by focusing your efforts on that part of the population that controls the household purse  --- women.