Lately I have received a lot of emails and Facebook questions from fitness trainers who want to know how to get their website on top of the search engines and, thus, a ton of traffic from Google.
 
I’m going to teach you how to get on top of Google and increase the chance of getting your link clicked on tenfold. I call it the: “Google Owns YouTube and Wants To Rank Relevant YouTube Videos REALLY High On Page One” SEO method.

Crafty name right?

So check this out because it’s the shortcut that will free you from the long, boring, complicated and confusing article writing, submitting, link building torture (although if you can outsource that to a reliable assistant or service it can only help).

Do this first: Figure out your keywords by using Google’s really cool keyword tool.

Let’s say that you have ten keyword or phrases that people search for most on Google to find your personal training website. Make a list of these.

Then go to YouTube and create ten Youtube accounts/channels using each keyword or phrase as the username/channel name for each account.

If you’re keyword or phrase is too long and can’t be used as an account name then don’t sweat it, just select a different account name.

Next, you’re gonna want to take your iPhone or flipcam and create ten 2-3-minute training or nutrition videos.
At the end of each video give a call to action such as: “I hope you got a lot from these fat loss tips. Be sure to click the link below and check out my blog (or site) for more ideas, tips, and tactics for fitness and fat loss.”

Here’s a BIG SECRET for you. When you save these video files on your computer, be sure to name each file after one of your keywords. For example, if two of my keywords were: Personal Trainer Chino Hills and Chino Hills Personal Trainer then I’d name one of the video files on my computer Personal Trainer Chino Hills and the other Chino Hills Personal Trainer.

Next thing you’re gonna do is upload each video to its corresponding YouTube account, name the video and make sure your keyword is in there.

In the example above, I’d name the video: Chino Hills Personal Trainer Reveals Fat Loss Tips.

Then you’re gonna ad ONLY that one keyword or phrase into the “tags” or keyword section of the video. Don’t make the mistake of dumping all your keywords into one video because you might confuse Google and dilute the keyword juice.

Next, put the URL of your site in the video description box first and then write a short description and fit your keyword or phrase in the description box too. Once you do that, hit “save” and you’re good to go.

But there’s one more little thing to do to get Google to rank you up on top. This part is pretty quick and easy. Write a 100-word article for each keyword, then anchor link each keyword to the appropriate YouTube video you just made. Be sure to backdate your 100-word articles so they don’t end up sitting on the front page of your blog.

The you’ll want to go to Ezine Articles and Isnare.com and submit a different article to each one with an incoming anchored link going to each YouTube video you made. All this is actually pretty easy. And the article writing can be outsourced.

So, how does this method work for ranking you on top of Google? Google’s job is to categorize the information of the world. Google crawls sites across the web and, by seeking out keyword on each site and looking at the incoming links for each site and a host of other algorithmic stuff, they decide which sites should rank where.

But the big problem is that Google can’t read videos. It can only read written text. So, when a dedicated Youtube channel for a keyword is seen along with the video file name in that keyword, and when the video name, “tag” and description have that keyword and there are incoming links to that video, Google comes to the conclusion that this video is VERY relevant to the keyword or phrase being searched for. Therefore, Google ranks the thumbnail of that video up high up on the search results page.

And when you have a choice between a text link or video thumbnail on Google’s search results, you’re most likely going to click the video thumbnail.

And that’s personal trainer marketing SEO made easy (and way less boring, complicated and time consuming).